About Us

Our Story!

Savvy personifies you, a woman who is ambitious, persistent and dynamic. We are a sanitary napkins brand that believes in pocket-friendly and premium quality comfort. Menstruation still remains one of the biggest taboos, it is time to break these notions. We aim to raise awareness and eliminate the stigma associated with menstruation.

Over the years, despite the rise in awareness about the usage of sanitary napkins, there has been a disparity regarding the same between those living in urban and rural areas. Urban Indian women have been using sanitary napkins for years. However, in rural India, this change has been slow. It is only recently that rural women have switched to sanitary napkins instead of using traditional methods like using clothes, rags, tissues and newspapers.

It is a prominent fact that poor menstrual hygiene practices can cause serious health challenges, from fungal and urinary tract infections to severe diseases like cervical cancer. We not only want to promote widespread usage of sanitary napkins but also want to ensure that no female suffers from such diseases just because proper menstrual hygiene was far from economical for them. It is well known that the cost of following hygienic practices is far less than bearing the cost for the treatment of diseases. Savvy aims to sensitize women about the need for menstrual hygiene.
“As a brand, we aspire to bring the comfort of menstrual hygiene to those areas where sanitary napkins have been inaccessible for a long time by not only focusing on awareness and accessibility but also driving a behavioural change towards menstruation.”
With 100% Fluid lock Gel Technology and twice the absorbency, comfort and usage time, Savvy is the choice for women who dare to dream and strive to fulfill their goals. It’s time to defy all odds and unleash the dreamer within you, who is waiting to be revealed. Choose and take the first step towards becoming the best version of yourself!